Monday, March 30, 2009

A Weekend at The Homestead

I've just returned from a conference at The Homestead, the finest resort in Virginia, so I thought I'd share my experience.

Although the drive was long, and a bit harrowing at times, the scenery and greeting we were offered upon arrival seemed to make you quickly forget the drive.  It was, as we say in the business, a great "sense of arrival".  As to be expected from a four diamond establishment, the grounds were meticulously groomed, the valet seemed to be awaiting our arrival and the bellmen were ready to assist - but pleasantly not overbearing.  A common characteristic of the staff throughout the weekend can be described as genuine.  They were gracious, accommodating and friendly, but best of all it seemed to come naturally.  It was not that fake, labored smile that unfortunately has become the norm in so many hotels, restaurants and retail shops.  That, in itself, was relieving.

Nonetheless, the food was also fantastic, the banquet staff executed events with precision, every employee was in a well fitting uniform, the cigars were fresh and the drinks were regularly refilled.  Oh yeah, the speakers at the conference were world class and delivered highly useful information and best practices.  I would post those here, but instead I'll just say "you should have been there!"

For those of you who have never been to The Homestead, it's important to note that this resort hotel is virtually the only economic generator in Hot Springs, VA and the surrounding area.  It is literally situated in middle of the mountains at least an hour from any city or town of significance.  Many of the hundreds of employees have been there for years and they rely on The Homestead staying busy so they will have a job and be able to provide for their families.  Unfortunately, the meetings and conference business has been the subject of a lot of negative press recently and that is amplifying the effects of the recession on the meetings industry, making it difficult for hotels like The Homestead to keep those employees busy.  Yes, there are absurd expenditures that were/are made occasionally by organizations that shouldn't be making them.  However, the overwhelming majority of meetings are worthwhile and by their very nature are designed to stimulate business.  Whether through training, customer appreciation, employee appreciation or continuous education - meetings mean business.  I encourage anyone who doubts this to visit http://www.meetingsmeanbusiness.com and read the facts.

Planners, the reality is that right now there are excellent value-add offers by virtually every hotel and resort.  So, don't wait to plan your next meeting - book today and meet tomorrow.